Jennifer Ames Stuart

Director of Executive Education and Assistant Professor of Marketing
704-687-7621
CCB 706
Degree: 
PhD, Columbia University
MA, Columbia University
MS, University of Pittsburgh
BA, University of Pittsburgh
Expertise: 
Innovation & Creativity
Marketing Research
Global Marketing
Marketing Strategy

Dr. Stuart joined the Belk College marketing faculty in 2013.  With a passion for innovation, her primary research interests focus on consumer analytics and the translation of these consumer insights into innovation.  Her research has been published in the Journal of Marketing Research and the Journal of the Academy of Marketing Science.  She teaches Marketing Analysis & Decision Making and Advertising & Promotion Strategy at the Belk College.

In addition to research and teaching, Dr. Stuart has over 15 years of experience in consumer products marketing with Global Fortune 500 companies, including The Hershey Company, Novartis, and Bayer, where she held senior marketing leadership roles.   She continues to consult with a number global organizations on marketing and innovation strategy.