Addison Goff is on her way to a marketing major with a minor in public health. She is a Levine Scholar at UNC Charlotte and a member of the Business Honors Program in the Belk College of Business.
What degree are you pursuing?
I am pursuing a major in marketing with a minor in public health. I am particularly interested in marketing among other fields of business because it allows me to creatively incorporate my own personality into professional projects that influence consumers throughout the world. My interest in marketing was affirmed after I completed an engaging internship with Martha Stewart Living Omnimedia this past summer in New York City. Over the course of 11 weeks, I worked to market and promote Martha Stewart’s American Made Program, which honors and celebrates creative entrepreneurs across the country.
Why did you choose the Belk College of Business?
I chose the Belk College of Business because it connects students to many resources within the university, as well as throughout the greater Charlotte community. Charlotte is a growing city with unparalleled opportunities for college students and graduates, especially when it comes to industries related to business.
What activities are you involved in when not working and studying?
I have been involved with the planning and building of the UNC Charlotte Community Garden, as well as the establishment of its associated student organization. I am also involved with Charlotte Dance Marathon, a yearlong fundraising effort that culminates in an overnight dance celebration and donates all proceeds to Charlotte’s Levine Children’s Hospital. When I am not studying, working, or volunteering, I like to spend my time exploring the many restaurants and shops that Charlotte has to offer.
What has been the best part of your academic experience so far?
I spent last spring semester studying abroad in Canterbury, England. Traveling to eight different countries throughout the course of five months taught me more about life than I could have ever learned in one semester otherwise. Mastering the art of public transportation, sampling churros and pizza with friends from the Belk College, and remembering to bring an umbrella when walking into town – some of life’s best lessons are learned outside of the classroom. I was also able to take several business courses while I was in England, including marketing and accounting. Studying accounting from an international perspective – outside of the GAAP standards used in the United States – was both challenging and eye-opening.
How would you describe the Belk College of Business to someone who is thinking about applying?
The Belk College of Business is a small, tight-knit community within the larger community of UNC Charlotte. Because most business students are required to take the same courses, I often find myself running in the same circle as other students and professors. The connections and relationships I have formed in the Belk College have provided me with a support system that makes the road to success much easier to navigate. The Business Honors Program is also a great resource for students who seek to develop professional skills and network with companies in various fields of business.
If you have received a scholarship or financial aid, how has that helped you?
As a Levine Scholar, I feel very fortunate to have access to resources which allow me to take part in opportunities that otherwise would not be financially possible. The Levine Scholars program has also encouraged me to give back to the Charlotte community by volunteering with various organizations and nonprofits.
What are your plans after graduation?
I plan to pursue a career in marketing after graduation. I would love to continue to travel and explore new environments.