Dr. Aekyoung (Amy) Kim seeks to further understand a variety of factors that can make consumers truly happier, integrating knowledge from diverse areas of psychology, evolutionary biology, and marketing. Her research aim is to help consumers gain more enjoyment from everyday consumption and offer useful solutions that keep our body and mind healthy, focusing on what can make the same product feel different. In particular, she amplifies extant understanding of sustainable happiness, focusing on how environmental changes and biological factors jointly influence sensation, information processing, and decision-making. Much of her research highlights tradeoffs between virtues (enjoyment, liking, healthy eating, self-control, charitable giving, and prosocial behavior) and vices (hedonic consumption, overeating, indulgence, impatience, materialistic behavior, luxury spending, and social exclusion) in consumption behaviors. These findings have been presented at leading academic conferences (Association for Consumer Research, Society for Consumer Psychology, American Marketing Association, American Psychological Association, and Society for Social and Personality Psychology, etc.) and manuscripts in advanced stages of the review process or in preparation for submission to leading marketing or psychology journals (Journal of Consumer Research, Journal of Marketing, Journal of Personality and Social Psychology, and Psychological Science, etc.). She received her Ph.D. in marketing from Rutgers University.