Brian Whelan

Lecturer in Marketing

Brian Whelan joined the Belk College of Business in 2019 after a 20 + year career in the financial services industry, having held senior roles in marketing, corporate communications and product management at Morgan Stanley, BlackRock, Mergent and Bank of America. Prior to joining the Belk College of Business, Brian served as Managing Director and Global Head of Corporate Communications for Barings, a leading multinational investment management firm with offices across North America, Europe and Asia Pacific, and over $325 billion in assets under management. Brian is currently pursuing his doctorate in marketing at the University of North Carolina at Charlotte, and his research interests include brand and cultural influence, consumer behavior and social media analytics. 

Degree(s):

B.A., Hofstra University
M.S., West Virginia University

Expertise:

Marketing Communications & Strategic Planning
Brand Management & Development
Financial Services Marketing