Sunil Erevelles

Associate Professor of Marketing
Friday 252B
704-687-7681

Dr. Erevelles is on the faculty and served as Chair of the Department of Marketing from 2010-2018. Prior to that, he was on the faculty of marketing and the Marketing Area Coordinator at the Anderson School of Management, University of California, Riverside. He received his PhD in business from The Ohio State University. His research has been published in various journals including the Journal of Consumer Research, the Journal of Business Research, the Journal of Advertising, the Journal of Personal Selling and Sales Management, Industrial Marketing Management, the Journal of Marketing Management , the Journal of Business Ethics, the Journal of International Consumer Marketing, the Journal of Database Marketing, and the Journal of Information Technology and Management.

He has consulted for, and delivered seminars to CEOs and senior managers, as well as to senior government officials in almost every part of the world, including North America, Latin America, Europe, Australia, Asia and Africa. In the United States, he has delivered seminars and annual company retreats to executives at leading organizations with varied business interests, such as Boeing, Allstate, CIGNA, Compass, Hyundai, KPMG, Bank of America, Wells Fargo, Prudential, Carolina’s HealthCare System, MetLife, St. Jude’s Medical, the World Presidents Organization (WPO), the Young Presidents Organization (YPO), the NCACPA, Lowes, Hino Motor Company, etc.

He has won teaching awards in 1991, 1993, 1996, 1997, 1998, 2000, 2001, 2002, 2006, 2009 and 2012. He has received the Pew Teaching Leadership Award, the Gray’s Teaching Award, the American Marketing Associations' Teacher of the Year Award, and was a finalist for the Bank of America Teaching Excellence Award at UNC Charlotte. For his research, he was awarded the James Comer Research Award, the Steven J. Shaw Distinguished Research Award, an Outstanding Research Award from the Society of Marketing Advances, an Ohio State University Alumni Research Award, and the "Best Doctoral Dissertation Award.” His research on “Affect in Marketing” won him an “award of excellence” from ANBAR, U.K., and he was inducted into the ANBAR “Hall of Excellence” in the U.K. His work on warranties was awarded the "Best Paper in Buyer Behavior" award by the Southern Marketing Association. The Ohio State University Alumni Association, the largest alumni association in the world, voted for him to receive the "The William Oxley Thompson Award" for exceptional early career achievement. He was editor of a special issue of the Journal of Business Research and the Journal of Personal Selling and Sales Management.

Degree(s):

Ph.D., The Ohio State University
M.A., The Ohio State University
B.Tech., Anna University, India

Expertise:

Marketing strategy
Consumer behavior
Brand management
Internet marketing