Alumni Coffee & Professional Development - March 2020

March 11, 2020 - 10:30 AM to 11:30 AM

 

 

The Belk College of Business invites alumni, graduate students and business community friends to enjoy coffee and a lightning talk with faculty member Dr. Ming Chen before the quarterly Barings / UNC Charlotte Economic Forecast presentation. You'll enjoy time for networking and Dr. Chen's short, informal presentation on her cutting-edge research, which uses marketing and data science to determine if marketing to our dislikes is the wave of the future.

Alumni Coffee + Professional Development
Wednesday, March 11
Coffee and networking at 10:30 a.m. before the talk at 11:00 am 


UNC Charlotte Center City
320 E. 9th St.
Charlotte, NC 28202

Schedule:

10:30-11:30 a.m.: Alumni and Friends Coffee & Professional Development 
11:30 a.m.-1 p.m.: Barings/UNC Charlotte Economic Forecast luncheon and presentation

The session is complimentary, though your online registration is appreciated by Wednesday, March 4.  Be sure to register for the Economic Forecast as well!

Register Here


Program Description: 


Topic: Marketing & Data Science: The Paradox of Loving to Watch Shows We Despise
"Hate-watching," or the activity of enjoying watching a television show despite simultaneously disliking its content or subject, may have interesting implications for marketing. During this session, participants will learn about this fascinating yet counterintuitive phenomenon, and the role big data plays, then explore their own reactions to the concept. Is marketing to our dislikes the wave of the future? Dr. Ming Chen's research on the paradoxical relationship between increased levels of “hate-watching” as a predictor of increased viewership was featured by Variety, Refinery29, Fox 5 News, and more.

Lightning talks are short, 15-minute interactive presentations showcasing faculty research in an approachable way.  

Instructor:  

 

Ming ChenMing Chen, Assistant Professor of Marketing in the Belk College of Business, performs research on the use of empirical models to examine the drivers of shopping behavior through consumers’ visual attention at point of purchase. She earned her Ph.D. from University of Houston, an M.B.A. from Johns Hopkins University, and a B.S. in Computer Science and B.A. in Banking and Finance from University of Electronic Science and Technology of China.