Marketing Undergraduate Program Information

The Department of Marketing administers the marketing major for the B.S.B.A. degree. Students study various aspects of marketing such as product management, promotions management, retailing, sales, advertising, research, strategy, and consumer behavior. Careers: Brand Manager, Creative Director, Event Coordinator, Grant Writer, Media Director, Project Director, Retailer, and Sales Agent.

Undergraduate Program Information

Admission and Progression Requirements, and all Program Requirements can be found in the Undergraduate Catalog. Please see the information below:

Pre-Business

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Majors

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Early Entry Programs

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Academic Plans of Study