The Belk College of Business invites alumni and graduate students to a professional development session on leadership development facilitated by Jeff Jones, Associate Director of Executive Education.
320 E 9th Street
Charlotte, NC 28202
The New Science of Decision Making: The ability to think critically, exercise good judgment and make quick decisions is a leadership imperative. Throughout a typical workday, a leader will have to interpret extensive and varied sources of information and use them to make the best decisions possible - a skill that differentiates highly successful leaders. During this short talk, participants will be introduced to decision making approaches and the most common types of cognitive biases that pervade - and often constrain - our decisions.
Dr. Jennifer Ames Stuart is the Associate Dean of Graduate and Executive Programs and Clinical Professor of Marketing at the Belk College of Business at UNC Charlotte. In her role as Associate Dean, she is responsible for the strategy and operations of a distinctive portfolio of masters, doctoral, and executive education programs.
Jennifer joined the marketing faculty at UNC Charlotte, in 2013, where she has taught courses in the DBA, MBA, and undergraduate business programs. Her research has been published in leading academic journals including the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and Marketing Letters. Her paper, Valuing Customers, was recognized with both the William O’Dell and the Paul E. Green awards, annual awards given to research that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.
Jennifer is a marketing strategy thought leader, as well as practitioner with over 20 years of industry experience with organizations that include Novartis, The Hershey Company, and Bayer HealthCare. She has extensive experience in strategy, global marketing, and general management. In her last industry role as Vice President of Marketing and New Business, Jennifer oversaw all Strategy and Marketing activity for Bayer’s Consumer Wellness brand portfolio. She also successfully directed several strategic business initiatives, including strategic acquisitions and partnerships, and new transformational new product launches. Jennifer continues to consult with a number of leading global organizations, and also serves on advisory boards for a Charlotte based technology start up and several not-for-profit organizations. She holds an MS and PhD from Columbia University, and a BA and MS from the University of Pittsburgh.