A group of UNC Charlotte students won a Target Case Study Competition in business communication in November. The team used primary and secondary research to write a proposal and present it to Target store executives.
The case focused on possible ways to attract more cross-channel shoppers into Target; shoppers who shop both online in-store generate more profit potential for Target than any other demographic. The UNC Charlotte team's proposal was accepted over four other proposals, and they were awarded $1,500. Target executives judged the competition based on each team's proposed strategies, and the quality of the team's written proposal and final presentation. The winning team was awarded $1,500.
Members of the winning team, pictured L-R, are Michael Brust, Jacob Martin, Angela Rodriguez, and Reema Patel.